DOZENS of New Trends, Insights and Ideas
Comprising the bulk of the 2008 Trend Report, the 150+ PowerPoint slides/texts will highlight new and updated consumer trends, insights and examples. All aimed at getting you in the know on what will matter next year.
We'll look at how these trends are changing consumer expectations, and reveal related entrepreneurial opportunities. To make it hands-on, we're including loads of examples, covering brands and entrepreneurs who are already capitalizing on these trends in innovative ways.
Please note: the content is exclusive to the report, and will not appear in our monthly Trend Briefings. In other words, you're purchasing something truly unique and proprietary.
A sample of the trends covered in the 2008 Trend Report:
· ECO-EMBEDDED Sustainability will be on every corporate agenda, for years to come. Forget 'recycling' though: we''ve moved from well-intended DIY to 'Eco-Chic' to the emergence of an entire ECO-ECOSYSTEM (highlighted in our previous report) to what we've dubbed ECO-EMBEDDED: no need for consumers to worry about environmental consequences any more, as forward-looking brands have already done the work. Learn how to apply this trend within your own industry. · ECOMMERCE, THE SEQUEL Yes, social software and twittering and other web 2.0 manifestations will remain hot in 2008. But what about that other big online trend: the ongoing rise of ecommerce? We'll point out a dozen 'trends' within this trend, all aimed at helping your brand sell more online than ever before, from intention commerce to the use of product videos to new delivery methods. · STORY SUPPLIERS In 2008, more than ever, consumers will increasingly end up purchasing the ingredients for a story, turning brands into STORY SUPPLIERS instead of the currently 'en vogue' practice of coming up with stories about brands. Find out how to become a story supplier yourself. · REALLY REAL Here's a BIG trend for you, still emerging but ready to go all out: the total, utter gap that exists between the real world (read: consumers), and the corporate world. Expect consumers to demand relationships with brands that mirror the relationships they have in the real world. We'll include plenty of examples of brands that already get it right, and the ones who don't. · VICARIOUS CONSUMPTION Forget armchair travel: an entire infrastructure is being built which will provide consumers with sophisticated services to let them know exactly what other consumers are enjoying and valuing most. Are you prepared for full transparency of performance? · VIRTUAL VALUE It may not have dawned upon older generations yet, but these days, the physical no longer holds a premium over the virtual. Don't underestimate this shift: in 2008, the avalanche of successful 'products' that offer intangible satisfation will continue. Better offer a few yourself. · UBER OBSCURE & THE NEXT SMALL THING What happens when consumers want to be anything but the Joneses, Li's and Meiers? They find value and solace in the uber obscure. Will your brand next year delight them with the Next Small Thing? · EDITED/CURATED BY One of the major trends to dominate your product development in the next 12 months: the ever-growing importance of edited content, of curated products, of cooperation between talented style-masters and mainstream brands. What branded individual(s) is your company going to (have to) team up with in 2008? · MECONOMY No matter how much of a comeback is in store for 'community' in 2008; consumers will also remain focused on 'me, myself and I'. The report will bring you the latest 'personalization' innovations from around the world. | · HAPPYNOMICS In mature, saturated consumer societies, the time for consumers has (finally) come to ask the one question that really matters: 'What makes me happy?' No longer can companies count on the answer to be 'Consumption.' 2008 may be a good time to move 'Happynomics' from the academic world to your ideation team ;-) · THE GLOBAL BRAIN The latest examples of crowdsourcing, co-creation, and every other subtrend dealing with consumers becoming participants. Besides showing you what smart brands have created in this space around the world, we'll also address the relationship between this trend and the global talent war that's going to be an even more dominant issue next year. · FOREVER TRENDS In our forever trends section, we'll look at the most recent and inspiring innovations concerning 'demographics' like boomers, youth, the gay/lesbian community, and the female market. So no lengthy musings and avalanches of stats and numbers on these demographics, as that has been done by other firms better and earlier: we'll focus on the new business ideas that will capitalize on these 'forever trends' in 2008. · NATIONS LITE The counter-trend to our 'Really Real' trend, NATIONS LITE, looks at the rapid growth of centers of make-believe around the world. From THE INSPERIENCE ECONOMY The experience economy continues to evolve (and we'll definitely address that trend in the new report), but as consumers are increasingly 'importing' superior experiences into their domestic domains, the insperience economy is growing just as fast...if any of your products or services end up in your customers' homes or office spaces, you're going to benefit from applying this trend in 2008. · EXCLUSIVE UPDATES: Oh, and then there are exclusive updates on trends previously covered in our briefings and our previous (2007) Trend Report: · AND... MORE TO COME! Obviously, our team and our spotting network are working on the report as we speak, and will continue to do so until its release date ( |
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